Google Marketing Boot Camp 2012 Vaughan

Event Description

Workshop Overview  

The Boot Camp is an intense workshop for mastering all of Google’s marketing tools, and generating more sales & leads from your personal/corporate website. If you attend the boot camp, you’ll learn everything you need to know to drastically grow the sales from your website. Plus, you’ll master all of Google’s marketing tools – AdWords, Analytics, Website Optimizer and much more. The demand for individuals with knowledge and experience of Google online marketing has never been higher!  You will learn specific Google marketing knowledge to effectively implement and analyze Google-based Internet marketing campaigns.

Specific Topics to be Covered Include

• The potential and power of marketing to Google users 
• Ways to generate leads and get more customers 
• Ways to improve conversion rates 
• SEO vs PPC vs Facebook vs Social Media 
• How to use Google AdWords, SEO to generate more traffic 
• Quick action steps to resolve every bottleneck of your website
• The elements of the perfect website Google desires from you
• How to get higher rankings with Google Places
• Get traffic from Facebook, LinkedIn, Twitter & Blogs
• How to use Google Analytics to understand customer behavior
• How to diagnose problems with Google Webmaster tools
• How to craft the right message for your ads & landing pages

 Attend the Workshop and You Will

• Learn how to orchestrate a successful Google marketing campaign
• Discover tools to manage, track and report activities & results
• Get tips to improve website rankings and increase traffic
• Achieve an understanding of how Google works

Workshop Schedule & Fees

8:00am Pre-Registration, and we will begin at 9:00am sharp. The day will conclude at 5:30pm. All course materials, continental breakfast, morning & afternoon networking sessions, refreshments and lunch are included

Standard Registration  $495 + 64.35 HST= $559.35

Who Should Attend?  

The Google Marketing Boot Camp is an intensive one-day training designed for business owners, marketing, sales, communications and web/IT professionals.

This isn't the first Boot Camp.  

The first one was in February 2005 - and we've run over 25 more boot camps since covering social media marketing . More and more businesses need the online marketing education because of the social media buzz and we're delivering right now.

Here's What We Have Planned - Pay Close Attention, You Won't Want To Miss This! 

How Google's Panda Changed SEO Forever

An overview focused on two main areas - Organic Search: How Google's Algorithm works and factors for search results - Universal/Vertical Search: Google's many algorithms: local, AdWords, video, image, news  

Why 2012 is a #Game Changer for Search  

With the rapid growth of online marketing and social media, the ranking algorithms change over 500 times a year!  See what kind of websites Google is favoring in 2012, and which ones will be left in the dust  

Special Google Presentation and Q & A  

Ask Google any questions that you may have - live in person live!  

SEO Keyword Research & Strategy  

We’ll go through the major tools available for research –  AdWords Keyword Tool, Alerts, Insights for Search, Ad Planner & Trends. We’ll also discuss the key differences between SEO (natural) and SEM (paid)  

Conversation Optimization & Website Design

Getting more website traffic is only one half of the puzzle, the other half is converting those visitors into paying customers. In this session, we’ll talk about usability principles, site testing and using new design methods to improve conversions

Increase Community Growth

Learn how to build valuable business relationships in your social networks that will attract new clients, potential investors and joint business partners. Just by understanding the true power of connecting using your social networks  

Measurement with Google Analytics

Reports are only valuable if they provide information that can influence marketing decisions. Learn how Google Analytics, a free tool, can be customized to track important metrics such as conversions, online sales, online inquiries, advertising effectiveness and even your offline marketing. Don't just get reports - get results  

Google Places

• Overview of how local search and Google Places work
• Tips on claiming your business
• Learn 10 important steps to maximize your rankings and results

Real-Time SEO Website Reviews

Please join us at The Google Marketing Boot Camp as we conduct real-time SEO website reviews of our participant's websites.

• What are the business goals of the website, and how will SEO contribute to those goals being achieved?
• How does Google see your site?
• Does the site target the right keywords in the right places?
• Can the site navigation structure be improved to better promote top converting "money pages"?
• Does the site have credible links pointing to it from other related sites?  What opportunities exist for more and better backlinks?
• How can the site's content be fresher and more link-worthy?
• Who are the top competitors on Google's page 1, and how did they get there?

Space is Limited!

We will go deep into every Google tool you need to use - including the brand new AdWords interface, and advanced features of Google Analytics and Website Optimizer. Plus, we’ll spend considerable time talking about copywriting, website design, search engine optimization, landing pages, quality scores and much more. If you’re a web marketing professional, search marketing executive, hands-on business owner, online entrepreneur or independent consultant, then you can’t stop at just formulating an online marketing plan. You need to attend this boot camp to learn the gritty details, and potential problems during implementation.

This Boot Camp is the fastest, most economical way to learn Google’s Marketing Tools. If you are serious about Internet Marketing and Online Sales, you can not afford to miss this event. After our Boot Camp, you’ll be able to use every tool in Google’s arsenal effortlessly – to track competitors, generate leads and convert them to customers. But you’ll also know where the opportunities lie. You’ll be the one who leads your organization/industry in the next wave of technology.

Must I Embrace the Latest Sales & Marketing Technologies to Stay Competitive?

It does not matter what business you're in - maybe you're a Enterprise company with a complex marketing mix, or an independent professional looking for new clients, or a blogger looking for a way to get more traffic and sell higher value stuff to them, or brick-and-mortor company looking to keep up with your tech-savvy competition  We want every participant to have ready access to the trainers and leave the room with a clear idea of how to implement this quickly. If this is something you're interested in, register right now, as space is very limited.

Cancellation Policy: We understand that unforeseen circumstances may arise. Please send a written request for cancellation, on or before the date listed below. A full refund will be made minus a 20% administration fee. bernadette@acuityforums.ca

Vaughan  April 18  cancellation date  

Transfer Policy: If you are unable to attend you may send a colleague in your place. Please send written notification of the transfer. bernadette@acuityforums.ca

Here's What Our Previous Boot Camp Attendees Had to Say About Us

“I just want to thank Acuity for a great one-day program in Rochester. The information was relevant, valuable and cost-effective. Terrific learning opportunity!!”

“Bottom line, thanks as always for imparting expert knowledge for the benefit of those assembled. I am planning on bring my whole team to your next event in 2012. We look forward to seeing you in Edmonton soon.”

The presentations are so simple, and so interesting you will shake your head with a smile. I have been a customer with Acuity Forums since 2006 and for many years to come.”

Acuity Forums speaker presentations are among the most highly anticipated and heavily attended events at each course that we have participated. Their expertise in internet marketing makes them the premiere provider of SEM (Search Engine Marketing) services.”

An engaging event that teaches you concepts and ideas that can immediately be put to use to improve and increase your business.”

“Thank you all so much for sharing your knowledge with us. It is challenging to try to stay ahead in the ever changing Internet arena and you help us quite a bit.”

“Your Calgary course really helped me discover whole new ways to manage our internet site and making it convert.”

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  Workshop Trainers

Allan Pollett @allanp73

Allan has 12 years of SEO/SEM and web development experience. He developed real-estate-city.com a real estate network of 300 sites serving every major city in Canada and the US. These sites generated 200 million dollars of real estate leads per day. He is an accomplished writer having published articles in the following newspapers & magazines: New York Times, Sympatico's NetLife, Web Site Directory, Toronto Business Journal, Profit Magazine, Halifax Herald, Realm, Toronto Metro, Crafter's Report, Web Bound. Allan has over the years helped over 800 clients achieve top rankings on all of the major search engines. He is considered an online marketing guru having done interviews on SEO radio, CTV's WebMedia, and CBC radio and has been published frequently in Webpronews, WebMasterWorld, and SitePro News. His web skills also include programming in HTML, PHP, Java, Javascript, C and C++ and web site development skills including: web analytics, user friendly site design, video and social marketing, and online publishing through Blogs, forums, and newsgroups. Allan is a graduate from Dalhousie University and holds a BSc. in Physics.

Brandon Krieger @brandonkrieger

Brandon "The Twitter Doctor" Krieger and I'm a Social Technologies Coach, Holistic Lifestyle Coach and Professional Speaker. I coach entrepreneurs and business experts Holistically worldwide on how to properly build business relationships using Social Technologies (Social Media Marketing & Social Networking). I also show them how to build a large community on their Social Networks and how to build Business Friendship that will help grow every ones business organically in what I call "Community Growth". My success is due to how fast I was able to grow my Twitter Community and how quickly I learned how to properly build relationships with my Social Network. My core philosophy is to Keep Networking & Success Simple! 

Darrell Keezer @darrellkeezer

Trained in the IT space, but born with a love for advertising, Darrell has launched numerous successful Social Media campaigns for companies like FOX Broadcasting & Walk at Home. Darrell founded Candybox Marketing in 2008, a successful Digital Agency focused on online Lead Generation / Social Media Marketing. He has recently been a part of launching www.SocialStage.com, a revolutionary Facebook Page solution for businesses to convert Facebook traffic into online sales. In his spare time he enjoys sailing in Muskoka and spending time with his wife & three kids.

Justin Cook  

 President, Convurgency Inc.

From digital prodigy to digital guru, Justin Cook is a product of the digital age. Though barely past the age of 30, when it comes to the Web, Justin has seen and done it all. As a rising, entrepreneurial star in the interactive world, Cook is a Canadian success story. Having developed and driven the digital strategy for companies such as SAS and Borderware in Canada, Cook branched out on his own to form Toronto-based Convurgency Inc., a bleeding-edge interactive marketing agency with a single mission: to show leading SMB and enterprise-sized organizations how to cost-effectively harness the online world to boost brand equity and energize revenue growth.

Tech-savvy, with astute business acumen, Cook is an expert strategist in all things digital - from creative and pragmatic site design and SEO, to social media and online reputation management. Cook has been featured in articles by the Financial Post and Direct Marketing magazine and currently, Convurgency Inc. was nominated for a 2011 Toronto Board of Trade Business Excellence Award.